Motorcycle renter lays rubber
Membership for Jupiter’s Motorcycle Rental’s two-wheeled ZipCar service has nearly doubled in less than two months.
Less than two months after Jupiter’s Motorcycle Rental garage in Brooklyn’s gritty Gowanus neighborhood launched a sort of two-wheeled version of Zipcar, its membership has nearly doubled.
“We are nearing the 100-member mark,” said Joonil Park, operations manager of the company, based at 119 Eighth St., just a block from the odoriferous Gowanus Canal. The company has an inventory of about 1,000 motorcycles, and its bikes are in high demand, especially on weekends. The service, which launched in May, offers members daylong jaunts from garages all over the city, including two in Manhattan.
“The difference [between us and car services] is that there is much more of a community feel; people feel like they are really members of something and not just a car service,” said Mr. Park. The price is $49 a month for members, and an additional $49 per riding day.
“To own a motorcycle in New York City is too expensive—the garage alone costs around $200 a month,” said Tyler Pietz, director of East Coast sales for MediaSpike, who rides three or four times a month. “Jupiter’s model is unique.”
A version of this article appears in the July 21, 2014, print issue of Crain’s New York Business.